Do you know the history of Apple? As you surely know, Apple is one of the largest technology corporations of our time and today it is almost impossible to think how the world of computing and mobile devices would have evolved if the company Apple had not existed.
Apple arrived to revolutionize the industry and our way of approaching technology thanks to the ideas and devices developed by what ended up being a great team of professionals specialized in different fields, although everything started in a garage.
Are you a fan of Apple? Would you like to know the history of Apple? In today’s article, we will make a brief review of the beginnings of this company founded by Steve Wozniak, Steve Jobs and Ronald Wayne in the 70s.
The beginnings of Apple
The geniuses behind Apple, Steve Wozniak and Steve Jobs were always different from the rest and it seems that they were destined to meet together to create one of the most revolutionary technology companies in history since from a very young age their paths had already crossed.
An eighteen-year-old Wozniak and a thirteen-year-old Jobs crossed paths for the first time in 1968, both young men interested in technology only with different approaches. While Wozniak saw something to be discovered in the world of computers and lacked ambition, Jobs carried it in his blood and knew that there was a great end in the world of computing.
After their first meeting, the geniuses who would become friends and later partners kept in touch but nothing seemed to augur the beginning of an empire. None had a real interest in the educational system, they simply did not feel identified with it and it seemed like a waste of time, which is why many considered them “hippies” and their appearance (worn clothes, beards, sandals) corroborates these assumptions.
Young people quickly broke free from college and began to work in the world they were passionate about. Wozniak had obtained a license to design calculators at Hewlett-Packard, and Jobs had been recruited by chance by Atari to work in the video game industry.
A short time later, Jobs helped Wozniak get a job at the company, and it was at Atari that the Jobs-Wozniak partnership began to make waves. Together they created “BreakOut”, the first of their inventions as a team.
The young prodigies, like good lovers of technology, attended any possible exhibition. At a computer show in San Francisco, Wozniak found the missing components of an idea that had long haunted his mind. After a lot of work, Wozniak had built a better computer than any other on the market, since it needed many fewer components, that is, it was simpler and more accessible.
Wozniak was happy with what he had accomplished, with the creation process. It was Jobs who saw this creation with the ambition that always characterized him: computers available to everyone. Jobs managed to persuade Wozniak to manufacture the computer in large quantities, Wozniak would be the engineer, Jobs the salesman. Jobs, 21, and Woz, 26, sold the inventions that their brilliant minds had conceived and in this way raised the initial capital to usher in their technological revolution.
Steve Wozniak, Steve Jobs and Ronald Wayne were young men living in Los Altos, California. Fans of electronics from a very young age soon found in Jobs’ garage the perfect place to unleash their ideas, which at that time were only circuits drawn on paper.
Wozniak soon began to devote more and more time to developing his own computer and eventually, the three would decide to found Apple Computer Inc, with little financial investment and having to sell some belongings to raise funds. However, Wayne, the creator of the company’s first logo, left the company 15 days after the company was founded for fear of losing the $800 he had invested.
Jobs and Wozniak went on their way by complementing each other and uniting their talents to give rise to what would be the first Apple product.
Apple I – The first personal computer in history
Apple I was first shown to the public on April 1, 1976, at the Homebrew Computer Club in Palo Alto, California and was released in July of that year. Did you know that the first model was selling for $666.66 and that in 2013 a copy was auctioned that was purchased by an anonymous German bidder for a whopping $ 671,400?
Then, in 1971, 200 units were manufactured and the model itself, although quite rudimentary, made the difference compared to other amateur computers of the time because it consisted of a circuit board assembled in full, while others were sold for kits.
Thanks to the sales of the first model and only a year later, Apple II would see the light, with significant improvements over its predecessor.
Jobs and Wozniak understood that the future of microcomputer had to be able to meet the needs of any type of user and not only those more technical, familiar with the assembly of plates. So they offered the possibility to acquire Apple II as a whole, including the video output, the keyboard and everything necessary to be able to use it with or without computer knowledge.
Thanks to the $250,000 check from an entrepreneur named Mike Markkula, who in addition to financially supporting Apple Computer Inc in its early years gave the company the company’s first president, Michel Scott, Apple II would finally be released in April 1977, laying the groundwork for what we would later know as a personal computer.
Apple changed its initial logo to that of the rainbow Apple, to remind users that it was the first computer with a colour monitor. Apple III was launched in May 1980 designed as a team for the enterprise business market but did not achieve the success of its predecessor.
We would have to wait 4 years to live the real revolution in the world of computers, hand in hand with Macintosh.
From Mac to iPhone
Macintosh (or Mac, as it is commonly known) is the line of personal computers designed, developed and marketed by Apple Inc. The first model, the Macintosh 128K (the capacity of its RAM) was introduced on January 24, 1984, and was the first to use a graphical user interface and a mouse instead of command lines. It was announced with great fanfare in a prominent television spot directed by Ridley Scott, which aired during the celebration of that year’s Super Bowl and which many consider the best commercial in history.
Since the first model, the Mac product range has been diversifying throughout Apple’s history to accommodate different models of personal computers depending on the needs of users.
So much so that giving a twist to the technology industry at the service of music, they presented in 2001 a portable digital audio player whose models (nowadays practically in disuse) were evolving until ending in 2007 in the touch model, iPod Touch.
The iPhone arrives
In that same year, a device would also be presented that would come to mark a before and after in the history of Apple giving a turn to the company that, although it did not stop marketing computers, would diversify its business and set a trend in the telephony sector.
Thus was born iPhone, a 3-in-1 device in which an iPod, a phone and a compact Internet device with a touch screen converged. With the launch of iPhone would also be introduced iOS, the operating system based on multi-touch gestures and so visual that it seemed like a thing of magic.
Since the release of the first version and until today, the operating system of Apple’s mobile devices has received numerous updates that have been providing it with new functionalities.
In addition, the year after the launch of the first iPhone comes to light the App Store, opening the range of possibilities thanks to the introduction of applications and games by third parties and there are currently more than 1,500,000 apps available.
There is no doubt, we can say that today we have in our hands a complete miniature computer with incredible features.
The road to the point where we are has been possible thanks to the eagerness of those who over more than 30 years have developed their full potential in the field of computing and technology, among whom are all the professionals who contributed their talent, ideas and work throughout the history of Apple.
Apple A Visionary’s Brand
Apple has revolutionized the world of technology. With millions of fans who love the brand as many others who hate or criticize it (there are haters for all tastes). What is undeniable is that Apple, led by Steve Jobs, has been a very influential and innovative company, both in technology and marketing.
It could be said that Steve Jobs was not inventing anything, but that his main skill was in analyzing, visualizing and deciding, with a determination and work capacity available to very few. He surrounded himself with the best experts and made the most of them until he achieved what he envisioned as the future.
Apple’s Major Revolutions with Steve Jobs
- Apple II, in 1977. It could be considered the first personal computer.
- Macintosh, in 1984. They made computing easier and more accessible with a simpler and more manageable graphical interface thanks to the use of the mouse and icons.
- iPod and iTunes, in 2001. Some may not be aware of this, but these two innovations revolutionized the world of music, changed the rules of distribution and the price of music. They broke the paradigms that music had to be sold and listened to on discs (CDs) to be able to buy a single song in mp3 and play them on your mobile device (iPod). Mp3 of course already existed, but iTunes standardized it as a real industry (previously it was only pirated) and created the most attractive and simple device to date.
- iPhone, in 2007. Again, the paradigms changed. The mobile phone was completely transformed, with a multi-touch screen, a more realistic connection to the Internet and the possibility of installing a wide variety of apps (in addition, of course, it includes iTunes). So much so, that at that time Google, which was developing Android together with a mobile phone with a physical keyboard, decided to stop everything they were doing and rethink it to be able to get something that could compete with such a revolution. Android went on to copy a large part of the concept of iOS, which has brought them into constant battles where in later years there has been a constant “you copy me, I copy you”.
- iPad, in 2010. They revolutionized the industry again with a device that many criticized and mocked on the day of its launch saying things like: “It looks like a giant iPhone” or “No one will use something without USB ports”. The most curious thing is that Steve Jobs’s mind was first getting the iPad out, but in his development, he realized that it would be more revolutionary to get the iPhone out first. Needless to say, the number of subsequent “tablets” that many other brands have manufactured. The funniest thing is that many years ago, Microsoft made its first attempt at a tablet, but it was a failure. This is where the greatest genius of all of Steve Jobs stands out, which is not so much inventing as such, but having the vision of what exactly people want, simplifying it in its usability and getting it out at the exact moment.
The Apple logo: The Bitten Apple
About the Apple logo, there are many stories and theories that abound on the internet, that is why we have contrasted and analyzed many of them to try to convey the most complete and true ones, although we do not guarantee that we are right. So if anyone knows a more accurate or updated version, we would appreciate it if you let us know.
The Meaning Behind the Brand
How did they come up with the Apple name? It was long said that it was Jobs’ homage to the Oregon fields, or that it was a reference to the CEO’s fruit-based diet. It is even said that the name “Apple” is not deep at all and is just an attempt to create a brand with a good and simple sound, quite American and that radiates familiarity and warmth in a cold technological world.
Whatever the reason, the initial image of the brand offers us a clearer, perhaps definitive version of the inspiration for that name.
The first: a tribute to Isaac Newton
We all know the story of the apple that fell on Isaac Newton’s head and through which he began to develop one of his most important works: “Universal Law of Gravitation.”
In honour of Newton, Steve Jobs and Ronald Wayne, (Apple’s third founder and great forgotten in its history), designed this first logo for Apple.
It is not surprising that they wanted to pay tribute to Isaac Newton, as he is often described as the greatest scientist of all time, and his work as the culmination of the scientific revolution.
But logically, this first logo did not last long, since apart from being extremely ornate, being more an illustration than a logo, it seemed that it represented rather some “revitalizing” and strange syrup of the 19th century.
The bitten apple: With colours
After the little success of that first logo, a redesign was commissioned to Rob Janoff, who presented several versions of the logo with a very good synthesis of the apple.
Some versions were presented without a bite and others with a bite, the versions with a bite being the most accepted by all.
Although the concept was liked, Jobs insisted that the logo include the colours of the rainbow to highlight the humanization of the company.
Others say that those colours referred to Apple releasing one of the first colour monitors, others to the California hippie movement of the 60s and 70s, and some other theories that can be read a little further down.
The monochrome apple (one colour)
The rainbow logo remained active until early 1999 when, it is said, a resurrected Jobs insisted on further simplifying it by removing all traces of the rainbow to welcome “the Jonathan Ive era”: less is more.
It is curious that in the first place Steve Jobs insisted on rainbow colours for his brand, and years later, he strongly requested exactly the opposite. But it is wise to rectify.
This change according to many was a success since although the first colourful version was striking and cheerful, the new monochrome versions bring more technological and modern values to the brand.
Successive versions of the Apple logo
With the fully defined and consolidated image of the Apple brand, its different colour versions have been varied, normally adapted to each of its models or supports on which it was to be placed.
For example, if you buy an Apple product, you will always have as a “gift” some stickers with the logo in white, ideal to stick on the car or any other place where you want to “show off” that you are a holder of any of the Apple products.
On the other hand, there are other versions such as the apple that appears at the top left of the Mac OS X operating system in dark grey colour, or without going any further, by clicking on that apple and then on “About this Mac”, shows us another apple of a lighter and more metallic grey.
The colours or the material used in the different iMac that has been released also vary, the Cinema screens, iPods, and a long list of products that throughout all these years they have been releasing.
And it does not matter what colour they put on it because Apple will be Apple forever. It is a brand recognized by many, a symbol of high-quality and avant-garde products, and why not, the best tool of many designers, video and music producers and many other professionals and non-professionals who value the quality and creativity of Apple products.
Theories about the Apple
The most commonly accepted theory and the most logical considering the evolution of the logo, is that it is a reference to Isaac Newton.
But as anecdotal information, we will put other “theories” that abound on the Internet, some with more imagination than others.
Perhaps the most curious is the one that ensures that the bite of the apple pays tribute to the mathematician Alan Turing (one of the fathers of computer science).
Turing was instrumental in decrypting Hitler’s Nazi German messages in WWII, but instead of being considered a war hero, years later he was sentenced to life imprisonment for being homosexual. Already in prison, he decided to kill himself by biting an apple poisoned with cyanide.
According to urban legend, not only the apple with the bite would represent Turing, but also, the rainbow of colours of the first apple would be a reference to the rainbow flag symbol of the LGTB community , as a tribute to the homosexuality of Turing. However, these assumptions have not been confirmed, and in fact, the colors of the logo are not even displayed in the same order as in the rainbow flag, since it was designed two years after the birth of the Apple logo
Other theories about the motivation of the apple, such as “the apple of knowledge” or the reference of the bite to the computer “byte”, have also been disproved by Janoff, the original designer.
Another curious and sympathetic theory affirms that the bitten apple symbolizes the bite of the apple of Adam and Eve, as a way of representing “The temptation”.
Anyway, all these theories, including the first one, are nothing more than speculation, since as you can read in the following fragment taken from this interview with its creator Rob Janoff, he says:
– What does the bite on the apple represent? Is it a reference to a calculation term byte? Is it a reference to the biblical event when Eve bit the forbidden fruit? Does the fruit itself refer to Newton’s discovery of gravity when an apple fell on his head while he was sitting under the tree?
– Rob Janoff:They are really interesting, but I’m afraid it had nothing to do with it. From a designer’s point of view and you’ve probably experienced this, one of the great phenomena is having the experience of designing a logo for the reasons you designed it, and years later you supposedly find out why you did certain things. And they are all bullshit. It is a wonderful urban legend. Someone starts it up and then people say “oh yeah, that must be it.”
The coolest strategies Apple has given us
Raise the need to think differently
Perhaps one of the most interesting and unforgettable campaigns that Apple has given us is the one that was created from its own motto: “Think Different”, who does not know this phrase if it even managed to sneak into The Simpsons? There was a time when this phrase was seen everywhere and managed to enter the heads of the new generations: think different, look for alternatives, not repeat the models of past generations, we could even speculate that they started what we now know like “Hipsters”.
The legion began to grow overwhelmingly thanks to the campaigns that were generated from the iconic slogan, and the products that it advertised of course.
Not feeling the need to be the first
Apple didn’t invent the MP3 but they managed to get us to call it iPod
Apple did not invent the PC, it did not invent the music download, it did not invent the mobile, much less the MP3, but they managed to call it the iPod. So what did Apple do? Apple took all the technology products on the market with true potential, improved them, simplified them and brought them to the public in a warm, innovative, different way.
Your product is worth what the public pays for it
One of the most commented things about the brand is its prices, most say that they are quite high, but when buying the products no one complains, asks for a discount or considers any other brand, since they know what they are paying is worth it. This belief does not come only from the product but from the quality campaign that has been created around it.
While other franchises do not hesitate to lower prices to increase sales, Apple maintains its prices and its sales continue to rise. In addition to avoiding price wars, Apple has gained more prestige with this strategy.
Simplicity is your best friend
Since the company’s inception, simplicity has characterized it. The reinvention of increasingly simple logos and the creation of simpler products, both in terms of image and usability. Apple knows that overwhelm can be a problem when it comes to Marketing and more in the technology market, so they have created a neat, minimalist and direct image.
As Da Vinci once said: “Simplicity is the most sophisticated thing.”
Know your audience and create your campaign around it
Discover the characteristics of your clients, how they speak, what their emotions, needs and aspirations are.
For starters, Apple knows how to speak to the public, that’s why its first specifications are the ones that can please anyone: screen size, image quality, storage memory, photographic resolution, and they leave the most complicated ones for last.
Once you immerse yourself in the world of Apple, you discover that it is in constant contact with its community and tries to get as much feedback as possible. Little by little, and inevitably, it creates a connection from which the customer cannot easily break away. And this is how the brand gets a loyal customer and gets all the information they need: what they feel when using their product, what they need when using their mobile or computer, what they want from the brand and how they see it in your personal and professional future.
The improvements and updates of the brand are generated from these studies and make anyone who begins to disengage from the brand, re-establish their interest and bond with it.
Apple, a brand that every day is closer to achieving the globalization of products such as soft drinks (Coca-Cola) and fast food (McDonald’s), and has achieved success against all odds. It has had its ups and downs like everything in life, but its focus on who they are, what they offer and how they offer it have prevented their downfall and secured a place of honour in the world market.
Some Featured Apple Commercials
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